Product Manager · Product design, user experience & operations
I connect user needs, data, and internal tools to make complex work easier.
Selected work
Two connected cases: growing participation through quests, then improving the tools and workflows behind them.
Participation · Incentives · Growth
Choosing which activity to reward as participation grew and the program began to seek revenue.
Read case study →These are program outcomes from the period when I directly owned GAP’s user-facing quest structure and reward rules; I do not present them as outcomes caused by my work alone.
Turning workflows into product features · Data · Internal tooling
Choosing reliable data and handoffs over a larger upload tool when quest production kept breaking in predictable ways.
Read case study →Product-design foundation
Nearly six years in product design and user research shape how I define problems and work with designers and engineers.
Shared design rules and reusable interface parts for Figaro products.
View design-foundation case →About
I’m a Product Manager based in South Korea, with a background in design and user research.
I work on what users see and what teams need behind the scenes: rules, data, and internal tools.
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